Boardriders' multi-brand concept arrives at Citadium Caumartin as a pop-up

Boardriders' multi-brand concept arrives at Citadium Caumartin as a pop-upThe Beaumanoir Group, which has managed Boardriders' licences in Western Europe since 2024, has made multi-brand concepts a hallmark of its strategy, having already implemented them with Vib's and Sarenza Studio.